Writing a Business Plan

Creating a pitch deck


pitch deck template

Interested in submitting to the first round of the BPC? Review our template to learn how to best structure your submission. And for a thorough understanding of how each team's submission will be assessed, please review the Judging Criteria. There are also lots of online resources to get ideas about what to include in a pitch deck.


Lippincott Library

Lippincott Library offers a wealth of resources, such as market and industry reports, at no cost to students. Personalized research assistance with a business research librarian is available by appointment at http://www.library.upenn.edu/forms/appointment.html. Librarians can assist with industry information, customer demographics, competition analysis, locating suppliers, budgeting for advertising, financial planning and financing sources. You can also watch an archived recording of a presentation by Cathy Ogur, Business Research Librarian for Entrepreneurship and Social Impact here.


other Helpful Resources

Entrepreneur How-To Guides

Check out the useful How-To Guides from Entrepreneur Magazine on Starting A Business: The Idea Phase, Business Structure Basics and How To Find Product Sources.

Small Business Administration

The U.S. Small Business Administration provides a written guide to starting and running your business successfully. The site includes a section on strategic planning, essential elements of a good business plan for growing companies, writing the business plan, business plan workshop, business planning FAQ's and A Business Plan: The Roadmap to Success.

Startup Innovation Resources (Professor Ethan Mollick)

Startup Innovation is the academic homepage for Ethan Mollick, Assistant Professor of Management in the Entrepreneurship Group at the Wharton School of the University of Pennsylvania. He studies the birth and death of organizations in innovative industries, and the innovation process itself. He has a book out on video games and business, and has conducted research on topics ranging from Moore’s Law to hackers. Professor Mollick teaches the Introduction to Entrepreneurship class, Management 801, and provides many valuable resources for would-be entrepreneurs.