2014-2015 Schedule of Events

Workshops and events are open to all Penn students, unless otherwise noted. Information about past workshops, including selected video archives, can be found here.


Below is a selection of Wharton Entrepreneurship Wednesdays workshops that are of particular interest to students participating in the BPC. Additional workshops organized by the BPC Student Management Committee are also listed below.

Please note that dates and locations are subject to change. Go to the Wharton Entrepreneurship calendar for current information.

Entrepreneurship Expo

Wednesday, September 24, 5:00 - 6:00pm
Hoover Lounge, 1st floor, Vance Hall

The Entrepreneurship Expo highlights the entrepreneurial offerings across Penn's campus and showcases a select group of current students' ventures. All Penn students interested in entrepreneurship are encouraged to attend. Light refreshments will be provided. Current student participants and administrators from a wide range of programs will be available to answer questions and discuss program benefits.

Generating High Impact Ideas

Wednesday, October 1, 12:00 - 1:20pm
JMHH 265
Professor Ethan Mollick
-, @emollick

Want to discover that next big business idea? Don't know where to begin? There's more to it than just getting lucky. This workshop with Professor Ethan Mollick will provide you with the best techniques for generating feasible business ideas. Even better, take the opportunity to learn about your peers who are passionate about entrepreneurship, bounce some ideas off each other, and find a team for your venture!

Missed this workshop? Watch the video here.

Technology Push, Market Pull, and the Search for Product-Market Fit

Wednesday, October 8, 12:00 - 1:20pm
JMHH 265
Professor Karl T. Ulrich, Vice Dean of Innovation -, @ktulrich

Innovation opportunities are sometimes born of technological possibility and sometimes of emergent customer needs. The first challenge for most new ventures is to find product-market fit — the matching of a solution and a need. This workshop outlines the three key questions that every start-up must answer in order to create value, and illustrates methods for answering those questions. The insights are valuable both for those entrepreneurs pursuing opportunities based on a new technology and for those attempting to find a solution for a need they have identified.

How to Access $1000s of Market Research – for Free!

Wednesday, October 15, 12:00 - 1:20pm
JMHH 265
Cathy Ogur, Business Research Librarian, Lippincott Library

Students at Penn and Wharton have free access to data & reports that would normally cost $1000s. Cathy Ogur, Business Research Librarian from Wharton’s Lippincott Library, will provide an overview of library resources available and how to access them. Topics will focus on support for business plan development through industry information, customer demographics, competition analysis, locating suppliers, budgeting for advertising, financial planning and financing sources.

Business Model Development with Canvas

Wednesday, November 5, 12:00 - 1:20pm
JMHH 265
Professor Jeffrey Babin, Associate Director, Engineering Entrepreneurship Program

Have an idea for a product or service, but don't know to build a business? Professor Jeffrey Babin, Associate Director of the Engineering Entrepreneurship Program, details how to develop a business model and improve your existing one, using the Business Model Canvas tool.

Social Entrepreneurship: Overview & Idea Testing

Wednesday, November 12, 12:00 - 1:20pm
JMHH 265
Dr. James Thompson, Director, Wharton Social Entrepreneurship

The Art and Science of Selling

Friday, November 21, 12:00 - 1:20pm (NOTE DIFFERENT DAY)
Location TBD
Katy McCarthy WG'14, Google Enterprise Sales; Tesorio

In school there are countless courses on marketing, entrepreneurship and management, but never any formal education on how to sell.  As a result, most new business owners, and even seasoned corporate professionals, “go with their gut” and are forced to experiment with sales-like approaches or relationship-building tactics instead of leveraging fundamental tools that would help maximize their time, energy, and money.  During this workshop Katy McCarthy WG'14 will talk about the top lessons learned – both formally and informally – from her experience at IBM’s Global Sales School and Google’s Enterprise Sales team, as well as as a sales intern at Tesorio. She will share recommendations about how an entrepreneur should think about developing and managing his/her direct sales and sales processes, including qualifying deals and organizing/forecasting a sales revenue pipeline.

Marketing for Startups

Wednesday, December 3, 12:00 - 1:20pm
JMHH 265
Elea Feit, Senior Fellow of Marketing and Fellow, Wharton Customer Analytics Initiative
Nathan Fong, Visiting Professor of Marketing and instructor for MKTG 269-669: Experiments for Business Decision Making

Not sure how to reach customers who would love your startup? Elea Feit, Senior Fellow of Marketing and Fellow, Wharton Customer Analytics Initiative, and Nathan Fong, Visiting Professor of Marketing and instructor for MKTG 269-669: Experiments for Business Decision Making, explore how to reach consumers, whether you're searching for your first customer or expanding your existing customer base.


The BPC Student Management Committee will hold Information Sessions throughout the Fall semester. Stay tuned for dates and locations.