2014-2015 Wharton Business Plan Competition Schedule of Events
Workshops and events are open to all Penn students, unless otherwise noted. Information about past WBPC workshops, including selected video archives, can be found here.
UPCOMING WORKSHOPSBelow is a selection of Wharton Entrepreneurship Wednesdays workshops that are of particular interest to students participating in the WBPC. Additional workshops organized by the WBPC Student Management Committee are also listed below.
Please note that dates and locations are subject to change. Go to the Wharton Entrepreneurship calendar for current information.
Entrepreneurship ExpoWednesday, September 24, 5:00 - 6:00pm
Hoover Lounge, 1st floor, Vance Hall
The Entrepreneurship Expo highlights the entrepreneurial offerings
across Penn's campus and showcases a select group of current students'
ventures. All Penn students interested in entrepreneurship are
encouraged to attend. Light refreshments will be provided. Current
student participants and administrators from a wide range of programs
will be available to answer questions and discuss program benefits.
Generating High Impact Ideas
Wednesday, October 1, 12:00 - 1:20pm
Professor Ethan Mollick - http://www.startupinnovation.org, @emollick
to discover that next big business idea? Don't know where to begin?
There's more to it than just getting lucky. This workshop with Professor
Ethan Mollick will provide you with the best techniques for generating
feasible business ideas. Even better, take the opportunity to learn
about your peers who are passionate about entrepreneurship, bounce some
ideas off each other, and find a team for your venture!
Technology Push, Market Pull, and the Search for Product-Market Fit
Wednesday, October 8, 12:00 - 1:20pm
Professor Karl T. Ulrich, Vice Dean of Innovation - http://ktulrich.com, @ktulrich
opportunities are sometimes born of technological possibility and
sometimes of emergent customer needs. The first challenge for most new
ventures is to find product-market fit — the matching of a solution and a
need. This workshop outlines the three key questions that every
start-up must answer in order to create value, and illustrates methods
for answering those questions. The insights are valuable both for those
entrepreneurs pursuing opportunities based on a new technology and for
those attempting to find a solution for a need they have identified.
How to Access $1000s of Market Research – for Free!
Wednesday, October 15, 12:00 - 1:20pm
Cathy Ogur, Business Research Librarian, Lippincott Library
at Penn and Wharton have free access to data & reports that would
normally cost $1000s. Cathy Ogur, Business Research Librarian from
Wharton’s Lippincott Library, will provide an overview of library
resources available and how to access them. Topics will focus on support
for business plan development through industry information, customer
demographics, competition analysis, locating suppliers, budgeting for
advertising, financial planning and financing sources.
Business Model Development with Canvas
Wednesday, November 5, 12:00 - 1:20pm
Professor Jeffrey Babin, Associate Director, Engineering Entrepreneurship Program
an idea for a product or service, but don't know to build a
business? Professor Jeffrey Babin, Associate Director of the Engineering
Entrepreneurship Program, details how to develop a business model and
improve your existing one, using the Business Model Canvas tool.
Social Entrepreneurship: Overview & Idea Testing
Wednesday, November 12, 12:00 - 1:20pm
Dr. James Thompson, Director, Wharton Social Entrepreneurship
The Art and Science of Selling
Friday, November 21, 12:00 - 1:20pm (NOTE DIFFERENT DAY)
Katy McCarthy WG'14, Google Enterprise Sales; Tesorio
school there are countless courses on marketing, entrepreneurship and
management, but never any formal education on how to sell. As a result,
most new business owners, and even seasoned corporate professionals,
“go with their gut” and are forced to experiment with sales-like
approaches or relationship-building tactics instead of leveraging
fundamental tools that would help maximize their time, energy, and
money. During this workshop Katy McCarthy WG'14 will talk about the top
lessons learned – both formally and informally – from her experience at
IBM’s Global Sales School and Google’s Enterprise Sales team, as well
as as a sales intern at Tesorio. She will share recommendations about
how an entrepreneur should think about developing and managing his/her
direct sales and sales processes, including qualifying deals and
organizing/forecasting a sales revenue pipeline.
Marketing for Startups
Wednesday, December 3, 12:00 - 1:20pm
Elea Feit, Senior Fellow of Marketing and Fellow, Wharton Customer Analytics Initiative
Nathan Fong, Visiting Professor of Marketing and instructor for MKTG 269-669: Experiments for Business Decision Making
sure how to reach customers who would love your startup? Elea Feit,
Senior Fellow of Marketing and Fellow, Wharton Customer Analytics
Initiative, and Nathan Fong, Visiting Professor of Marketing and
instructor for MKTG 269-669: Experiments for Business Decision Making,
explore how to reach consumers, whether you're searching for your first
customer or expanding your existing customer base.
WBPC INFO SESSIONS & EVENTS
The WBPC Student Management Committee will hold Information Sessions throughout the Fall semester. Stay tuned for dates and locations.