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Business Overview Template
This template will help create a Business Overview suitable for submission in Phase II .
The Business Overview is not to exceed 2000 words.

Proposed Product/Service
  • Description of value proposition and features
Target Market
  • What market needs does the product/service address?
  • Who is the target customer?
  • Estimated size and value of market (current and projected)
Competitive Landscape
  • Overview of competitive landscape
  • Describe the intellectual property associated with the business
  • What are your competitive strengths?
  • Describe your competitors' strengths and weaknesses
  • What are the barriers to entry?
Plan for Execution
  • Current status of project (i.e. design, prototype, etc)
  • Amount and uses of seed funding required
  • 3-Year financial projections
  • Milestones for the next 6-12 months
  • Background information on founding team (Note: Please do not reveal the names of the individual team members in the document)
Risk Analysis
  • Describe any risks/challenges inherent in the proposed plan
  • How do you intend to mitigate these risks and meet these challenges?
Revenue Model
  • How your company plans to generate revenue
For a more thorough understanding of how your team's business concept will be assessed, please review the list of Phase II questions for judges . This is a list of questions that judges are asked while reviewing each business overview.
 

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