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2007-2008: Solixia
2006-2007: NP Solutions
2005-2006: MuscleMorph
2004-2005: FibrinX, Inc.
2003-2004: InfraScan
2002-2003: PAWS Pet Insurance
2001-2002: Envisia
2000-2001: ProtoCell
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The Competition
How to Participate
Phase 1 : Advisory
Phase 2 : Competitive
Phase 3 : Semi-finals
Phase 4 : Venture Finals
Prizes
Rules & Legal Issues
Team Building
Resources
Student Experiences
Business Overview Template
This template will help create a Business Overview suitable for submission in
Phase II
.
The Business Overview is not to exceed 2000 words.
Proposed Product/Service
Description of value proposition and features
Target Market
What market needs does the product/service address?
Who is the target customer?
Estimated size and value of market (current and projected)
Competitive Landscape
Overview of competitive landscape
Describe the intellectual property associated with the business
What are your competitive strengths?
Describe your competitors' strengths and weaknesses
What are the barriers to entry?
Plan for Execution
Current status of project (i.e. design, prototype, etc)
Amount and uses of seed funding required
3-Year financial projections
Milestones for the next 6-12 months
Background information on founding team (
Note: Please do not reveal the names of the individual team members in the document
)
Risk Analysis
Describe any risks/challenges inherent in the proposed plan
How do you intend to mitigate these risks and meet these challenges?
Revenue Model
How your company plans to generate revenue
For a more thorough understanding of how your team's business concept will be assessed, please review the list of
Phase II questions for judges
. This is a list of questions that judges are asked while reviewing each business overview.
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This site is maintained by the Wharton Business Plan Competition at the Wharton School of the University of Pennsylvania.